Ahead of the 2023-24 season, Kaizer Chiefs has a new technical partnership deal with Italian sportswear giants Kappa.
This comes after Chiefs ended its 23-year partnership with Nike at the end of the 2022–23 season.
The new agreement between Kaizer Chiefs and Kappa was signed in Italy last year (2022). Kappa will become the Chiefs’ official technical sponsor and licensing partner beginning with the 2023-24 season and lasting for five years.
The relationship between Chiefs and Kappa dates back to 1989, when Chiefs first wore the chic Italian brand. The partnership – which lasted until 1996 – saw the two brands build a strong and proud heritage.
“We are excited to team up with Kappa once again, a brand with which Kaizer Chiefs set new records and established itself as trendsetters in African football in the early 1990s. Kappa, like Kaizer Chiefs, is a unique brand of style and class and one of the key players in the global football kit space. Kappa have had great partnerships with some of the world’s leading football clubs, as well as a number of local teams over the years. This deal is not only an acknowledgment of our past but also an exciting leap into the future for the club,” says Kaizer Chiefs Marketing and Commercial Director, Jessica Motaung, who is in Italy this week to finalise and conclude the relationship.
Michael Joseph, CEO of Kappa South Africa says: “The signing of this partnership with Kaizer Chiefs has been a target of our company since we reignited the Kappa Brand in South Africa in 2010. This partnership is in perfect alignment with our ambition and continuous goals to continue to make Kappa the largest sports brand in Africa. We are thrilled to be once again partnering with a Club like Kaizer Chiefs whose passion and drive in all aspects, matches that of our brand. Not only are they an ambitious Club, with a strong identity and uniqueness of elegance and excellence, but their fans are their priority. Kappa together with Kaizer Chiefs, are going to reinstall the romance of the 90’s and deliver something extraordinary to these fans. Our common glorious past, must be a strength for the future of our partnership and we are really excited to unveil our products to the club’s players and supporters in the coming seasons. Our commitment to the Club is to deliver not only to itself but to its fans the most beautiful attire and product seen to date.”
Commenting on the Nike deal.
“It’s important to thank Nike for the partnership since 2000. It’s uncommon for partnerships to last for over 20 years, and we are grateful for the opportunity to have enjoyed a relationship with one of the world’s leading sports brands,” says Motaung.
The new deal.
In terms of the new agreement, Kappa will supply kit and accessory products to all Kaizer Chiefs teams, from the Kaizer Chiefs Youth Academy Development teams to the Senior Team. In addition, Kappa will have the right to manufacture and distribute Chiefs and Kappa branded merchandise and accessory products in South Africa, throughout Africa and the across the globe.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
