Adidas has unveiled its first product collection for the Italian National Football Teams, created in collaboration with the Italian Football Federation (FIGC).
The new home and away jerseys are inspired by marble, a natural, geographical, and cultural element that represents the whole of Italy and has been present in many monuments and places throughout the Italian Peninsula over the centuries.
The ‘Home’ kit, which boasts a blue colour base as per tradition, sees marble, an element that is replicated on the fabric through manual work that combines traditional craftsmanship of raw materials and highly innovative techniques, as a focal inspiration on both jersey and shorts for a cohesive and beautifully integrated design.
In addition to the exclusive pattern, there are other references to Italian culture on the ‘Home’ kit, such as the Tricolour details delicately inserted on the shoulders: an elegant borderline has been added to each of the three adidas stripes to recreate the colours of the Italian flag. The Tricolour is also present on the jersey sides and edging. Finally, the back of the collar bears the word ‘Italia’, completely customised with a clear reference to Roman engravings, the same approach used in the lettering of the players’ names and in the numbering of the jerseys.
The sleeves and collar are decorated with delicate but striking gold details, which embellish the kit as a reminder of the Federation’s successes.
The adidas logo and the new FIGC crest logo, released in the recent days, are heat-applied and positioned on the front centre at chest height.
The ‘Away’ kit is also strongly inspired by marble, that makes a bold return thanks to the light shade of the base: the predominant colour is ‘off-white’, with a clear reference to the raw material that distinguishes the whole kit, embellished by the graphic design with navy blue and gold veining.
The ‘Away’ kit features the same Italy-related details, such as the Tricolour on the three adidas stripes and the ‘Italia’ lettering.
The adidas Italy kits are now available online via adidas.co.za and release in-stores on Tuesday, 31 January 2023 .
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