PUMA has unveiled VELOPHASIS—a new hybrid sneaker inspired by the brand’s COMPLETE runners from the 2000s.
Designed for running, the PUMA COMPLETE line allowed the brand to develop revolutionary technologies like the iCELL, e+CELL, and EverRide technologies, which have been used by runners around the world.
The VELOPHASIS builds on this heritage while adapting it to the visual codes of the Y2K culture through PUMA’s progressive vision.
The upper of the VELOPHASIS is built asymmetrically. Its inserts are directly taken from the running of the 2000s but decked out in new materials.
The PUMA Velophasis features a lightweight mesh upper with synthetic overlays for added durability and support. It also has an adjustable lacing system that allows you to customize your fit as needed. The shoe also features an EVA midsole that provides responsive cushioning and shock absorption, while the outsole is crafted from durable rubber for superior traction on any surface.
The first colourways of the VELOPHASIS are based on a more contemporary aesthetic. VELOPHASIS Bionic features a metallic look with cream and electro blue inserts. While the VELOPHASIS Phased are inspired by the Vaporwave movement and the Internet culture of the early 2000s with bright tones that contrast with the sobriety of its design.
The PUMA VELOPHASIS is set to launch in February 2023, with additional colourways and collabs to be released throughout the year (2023).
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