Late last year, H&M announced it will launch its long-awaited online store in South Africa through a partnership with online retail giant Superbalist.
The exciting news is South African customers will be able to shop online for H&M fashion and homeware products from as early as next week.
Customers can start shopping H&M online from Wednesday, 22 February 2023.
“We are excited to launch online shopping across South Africa and offer all customers access to quality fashion at the best price, in a sustainable way, now just a click away. The partnership reinforces our commitment to sustainable growth in South Africa and will complement our current 28 stores across the country.” Shares Caroline Nelson, Country Manager, H&M South Africa.
H&M will offer a wide range of products and the latest campaigns to its new online customers via Superbalist including clothing and H&M home from early 2023.
“South Africa is a growth market with large potential, and we look forward to making our brand available to new customers across the country,” says Caroline Nelson, country manager, H&M South Africa.
“Our vision is to offer the world’s best brands and widest choice of accessible fashion through the country’s most convenient and efficient online fashion destination. We are so proud to welcome H&M to the family, ” David Cohen, co-CEO of Superbalist, expresses.
This will expand H&M’s reach in the country apart from the 28 physical retail stores across the country.
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