This past weekend we were attending the electrifying Cape Town E-Prix which took place at the heart of the city.
The Cape Town E-Prix drew a large crowd as the Mother City showcased its best for a global audience, complete with breathtaking scenery and perfect weather.
Formula E not only brought world-class racing but also a world-class event for all attendees, from children to adults. The event featured a fan village where attendees could relax, enjoy live music performances, play at the gaming arena, and, of course, the Green Bar by Heineken.
From this fast-paced and thrilling experience, Heineken hosted fans at its Green Bar, which included a beer garden, live DJ sets, art displays by Samurai Farai and Sindiso Nyoni, and a music recording studio that was powered by solar.
Those at the Green Bar had a choice to drink responsibly with alcohol-free Heineken® 0.0. The Heineken® Greener Bar uses building methods, materials, and technology to help reduce waste, emissions, water and energy use and improve the way Heineken® reduces, recycles, and reuses materials at events.
The original sustainable event bar concept was launched overseas, signalling a move to circularity in the bar space and continues offering a greener entertainment experience for sports lovers with no compromise on their bar experience. As a global sponsor of the most exciting motorsport event in South Africa in 2023, Heineken®’s Greener Bar is a hub for innovation and learning, showcasing advancements in sustainable manufacturing, art, and even fashion.
Every element of the bar has had a life before or will have a life after the bar is gone, offering a completely circular bar experience. From the uniforms, through to the use of reusable kegs, pallets & cups at the bar to a circular waste stream through recycling waste, everything in the bar is reusable or recyclable to give consumers the ultimate greener bar experience.
Specifically designed for the South African market, all of the elements of the bar were produced in Cape Town to reduce emissions and transport costs and will be reused for future events. All, glass, metals, paper, and cardboard used in the Greener Bar will be recycled through local recycling partners Greenway Africa to benefit local waste reclaimers in Khayelitsha. Production and hospitality teams will be sourced locally in support of local economic development.
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