H&M Home continues its ‘For the Love of Art collaboration’ series, and for this year the retailer’s home will be linking up with South African artist Lulama Wolf and NYC-based artist and poet Amber Vittoria, who will each present their own product capsule within the collection.
For the Love of Art capsule showcases the artistic vision of two inspirational female creatives with diverse styles and cultures.
Lulama Wolf’s pieces will include a rug, jacquard blanket, tufted cushion covers in three sizes as well as hand-painted plates.
“I have always said that I want my work and art to reach and impact more people in a way that honours where I come from, and H&M Home has made that possible with this collaboration. The homeware collection is a functional curation of pieces that I hope people cherish as much as I cherish how they become part of my journey with each purchase. I truly hope that this global collaboration lives to be a symbol of what I would like to continue to do with my work,” said Lulama Wolf.
Evelina Kravaev-Söderberg, head of design and creative at H&M Home, comments, “Art and interiors go hand in hand at H&M Home. Empowering young female creatives and providing them with an additional platform through our Love of Art initiative, allows H&M Home to both inspire customers with the artists’ talents, as well as adorn their homes with it.
“This new collection makes for beautiful keepsake interior pieces for the modern home. We hope our customers will love it as much as we do.”
The For the Love of Art collection will be available at the H&M Home store in Sandton City and globally in selected stores and online at hm.com/home from 16 March 2023.