H&M’s new designer collaboration with French fashion brand Mugler is coming to South Africa. The Mugler H&M collection, crafted under the direction of Mugler’s creative director Casey Cadwallader, will encapsulate the unique and vibrant spirit of Mugler.
Discussions for this collaboration began before Manfred Thierry Mugler’s passing in January 2022. The collection unites the house’s history with its present and future, offering various Mugler classics and signatures.
The collection is a dynamic showcase of the Mugler world today, and the intriguing ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation.
Every piece in the collection is a moment of fashion history – a chance for a global community of fans to own a piece of the brand’s legacy. Whilst the collection includes both menswear and womenswear and, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.
The collection will be available at Sandton City, V&A Waterfront and Superbalist.com on 11 May 2023.
To encapsulate the collection’s spirit, and to celebrate Mugler’s long association with music, performance, theatricality and subculture, Mugler and H&M are proud to release a music video, starring a collective of rising stars – Amaarae, Shygirl, Eartheater and Arca. Together, they have recorded their own take on Stardust’s 1998 dance hit ‘Music Sounds Better With You’ especially in celebration of the collection. The song choice nods to the sense of community that defines Cadwallader’s vision for Mugler today.
Founded by the French designer Manfred Thierry Mugler in 1973, Mugler pre-empted the themes of body positivity, gender fluidity, transformation and confidence that dominate fashion now. American designer Casey Cadwallader joined the house in 2018 and has rejuvenated the house’s look and legacy, producing an astounding run of instantly recognisable garments. The story of Mugler is one of avant-garde runway shows and boundary-breaking haute couture; of visionary takes on beauty that transcend limits, embracing the otherworldly, the non-binary and the technological.