3.26 marks Air Max Day—a global celebration of the iconic Air Max line. Bringing it home, Nike South Africa together with Backyard Group, hosted an epic air Max event at Atlas Studios in Johannesburg, coinciding with the launch of the Air Max Pulse.
The scene was set for escapism as Scum Boy’s distinct, futuristic, and imaginative 3D artworks featured alongside a line-up curated by the noisemakers, Skinny Macho, Uncle Waffles, Lelowhatsgood, Yan Solo, and, Omagoqa amongst others.The Tooth Fairy and The Nail Pimp were also on hand to add their custom services to the day’s looks. Air Max Day celebrated the unafraid, unapologetic, and uncompromising spirit of the now through the boundary-crossing creatives who were at the forefront of sonic and visual culture in the city, spanning from the past to the present and future.
IN PHOTOS here’s what went down: