The 90-second TV advertisement, featuring Noah as the protagonist, spearheaded the campaign and exposed just how far back this ‘breakfast conspiracy’ goes.
The plot twist is that there was never a conspiracy, as KFC has been serving breakfast all this time — unbeknownst to Noah — and revealed by his long-time friend and radio personality Sizwe Dhlomo.
“Noah’s ability to connect with people from all walks of life makes him a great fit for our brand. As a comedian and host, he has a natural talent for making people feel at ease,” says Grant Macpherson, chief marketing officer at KFC South Africa.
“By partnering with Noah, we are excited to bring a sense of South African humour and awareness to our campaign while also showcasing our delicious and affordable breakfast options available at KFC,” adds Macpherson.
“At KFC, we are passionate about serving the world’s best fried chicken at all parts of the day — including breakfast. It’s our ambition to grow the breakfast layer, through a compelling menu offering and expansion of our national footprint. At present, we have 653 restaurants that serve breakfast between 6:00 and 10:30 countrywide,” Macpherson adds.
“We want to remind customers that their favourite chicken is available throughout the day — delicious, freshly prepared original recipe chicken. So, go on, break the cycle of basic breakfast and join the ‘#EatChickenForBreakfast’ movement. Your tastebuds will thank you for it,” concludes MacPherson.