Manchester City FC has made history by overtaking Real Madrid CF as the world’s most valuable football club brand.
In the recently released Brand Finance Football 50 2023 report, it was revealed that Manchester City FC has become the top-ranked football club brand. Manchester City FC has surpassed Real Madrid CF, ending their four-year lead at the top, with a brand value of €1.51 billion and an impressive growth rate of 13%.
The club’s success on the field, coupled with its ability to build a strong brand and attract fans and sponsors, has contributed to its rise.
Real Madrid CF, although not the most valuable brand, remains the strongest football club brand globally.
Spanish clubs, including FC Barcelona and Club Atletico de Madrid, continue to perform strongly.
London clubs, particularly Arsenal FC, have seen brand value increases, while AC Milan represents Italy as the fastest-growing football club brand for the second consecutive year.
Paris Saint-Germain has surpassed FC Bayern Munich, highlighting their growing influence.
Flamengo from Brazil is the only non-European club in the top 50, showcasing its rising brand value.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
