The commercial is for Nedbank and features both Kairo and her mother. This new advertisement is a component of Nedbank’s pioneering Roblox game called Chow Town, designed to foster the development of entrepreneurial and financial management skills among kids.
Per Nedbank, Chow Town is:
“a unique tycoon-style game designed to offer children aged 9 to 12 a fun way to learn important financial lessons. Players must set up, expand and manage a virtual restaurant. The game features a varied mix of international and South African food items to prepare for their customers. As the preteen empire-builders develop their entrepreneurial instincts by earning badges as rewards to reinvest, they also learn crucial financial management skills through incremental investment in their virtual restaurant.”
“The game integrates lessons on budgeting, investing, and financial decision-making, equipping children with the knowledge to make informed choices about their money as they grow older. It stimulates their interest in entrepreneurship by presenting them with real-life business challenges within a fascinating virtual world. The young businesspeople are inspired to think creatively, solve problems, and develop a robust entrepreneurial mindset from a young age.”
Here’s a look at the TV ad below:
Hey, Mums and Dads, kids all over the world are playing Roblox!
Nedbank has joined the Roblox train by launching a game called Chow Town.
It’s never too early to start learning about entrepreneurship and making better money choices.
— Nedbank (@Nedbank) June 18, 2023