Absa has unveiled a new chic black and smart-metal card design. These innovative card designs have been co-created with valuable input from over 2,000 customers and frontline staff, ushering in a new era for Absa.
The new card designs feature an embossed African basket weave pattern, symbolising Absa’s interconnected pan-African presence. This design will be available across various segments, catering to youth, entry-level, and wealth clients. Additionally, Absa’s shift towards vertical cards aligns with the evolving trends in the banking industry.
The essence of these card offerings goes beyond the traditional notion of a bank card; it symbolises a bridge to aspirations and dreams. As Absa focuses on its purpose of empowering Africa’s future, the new cards aim to foster the hopes and dreams of over nine million South African customers. This initiative underscores Absa’s dedication to providing the best-value-for-money banking services.
Getting your new card:
– All new accountholders will automatically receive the new Absa card
– If you already have an account and your card expires within the next 3 months, you will get a new card
– If you want a new card now, there will be a fee – call the number on the back of your card to find out more.
Accompanying the new card designs is an augmented reality game called “Card Quest,” a first-of-its-kind offering. The game is not only engaging but also provides opportunities for both Absa customers and non-customers to win exciting prizes and incentives. Participants can accumulate virtual cards by exploring various locations and exchanging cards with fellow players. Information on how to participate can be found on Absa’s official website and social media channels.
Christine Wu, Managing Executive: Consumer Product, Absa Everyday Banking, highlighted the essence of “next level banking.” This concept is all about embracing choices that add meaningful value to customers’ lives, ensuring safe and secure banking experiences through cutting-edge digital payment options.
These initiatives are a testament to Absa’s commitment to empower its customers on their journeys, while simultaneously providing convenient and value-packed banking solutions. The incorporation of innovative card designs and the launch of the augmented reality game further solidify Absa’s position as a forward-thinking institution dedicated to delivering exceptional value to its customers.
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