Riri, famed as Rihanna, is no stranger to the PUMA family; one can remember her Creeper collaborations with PUMA, which had a culture in chokehold.
Rihanna is back with the German sportswear brand this year and will take on a PUMA classic model dubbed ‘Avanti’. She makes a comeback as the Creative Director of FENTY x PUMA, with a multi-year partnership and several product launches in the pipeline.
The upcoming release—FENTY x PUMA Avanti—is an unconventional mix of two PUMA icons, blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.
The model appears in two colourways (Black and Silver). Both feature buttery soft vintage leather and a fold-over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo. Other key details include a gum outsole and leather footbed; the details of the Avanti nod to PUMA’s deep history and heritage in the sport of football.
The global launch for FENTY x PUMA Avanti is set for Friday, 15 September 2023. Stay tuned for local release details.
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