The latest in sneaker sophistication boasts a chili-patterned formstrip, a Nando’s PERi-ometer® displaying heat levels, a heel cup that nods to the hues of Nando’s sauces, the iconic Nando’s Barci Cockerel, an insole paying homage to their iconic sauce bottle, and the PUMA logo elegantly emboldened with the Nando’s font, all enveloped in the vivid palette of Nando’s signature colours.
“PUMA wanted to celebrate Heritage Day in South Africa by partnering with an iconic local brand that could help us capture the essence of what it means to be South African. Bold. Fiery. Somewhat audacious and eternally optimistic,” said Brett Bellinger, PUMA SA Marketing Director.
Jessica Wheeler GM Marketing: Brand, Strategy & Communications at Nando’s said: “To encapsulate the fiery spirit of South Africans is something we strive to do daily through our marketing activity and to reflect in our stores and our menu, but to have that embodied in a sneaker is just next level.”
Limited quantities of the PUMA X Nando’s RS-Xtra Hot will release on Heritage Day, 24 September 2023 at:
- PUMA Retail Stores
- Side Step
- The Cross Trainer
- Sneaker District
- Al Capone
The retail price is set at R1999.