In another bold fashion move, PUMA has appointed U.S. rapper A$AP Rocky as the creative director of its Formula 1 partnership, as reported by BOF.
We recently reported that PUMA and Formula 1 signed an agreement that will make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1-branded apparel, footwear, and accessories.
Merging street fashion and motorsports, PUMA and ASAP Rocky are preparing to launch the first PUMA and F1 collection, featuring apparel and accessories, with a scheduled release in November at the Las Vegas Grand Prix, as conveyed by PUMA CEO Arne Freundt to BOF.
Going forward, ASAP Rocky will design exclusive capsule collections tied to prominent F1 races in the 2024 season. Furthermore, in the 2025 season, PUMA envisions Rocky having extensive creative influence over the complete Puma-F1 collaboration, shaping racewear, fanwear, and trendsetting collections.
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