In an unexpected business move, the NBA and Kim Kardashian‘s underwear line SKIMS have joined forces in a multiyear partnership, naming SKIMS the official underwear partner for the NBA, WNBA, and USA Basketball.
The agreement with the NBA and WNBA introduces a brand-new “body-shaping wear” category, a first in the world of sports.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is a brand that’s changing underwear, loungewear, and shapewear. SKIMS offers innovative products for everyone, from shapewear that enhances your curves to underwear that stretches twice its size.
Kim Kardashian shared her excitement about the partnership, saying…
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
SKIMS has recently expanded into ‘SKIMS Men’ with three collections of everyday essentials that prioritize comfort, introducing the brand’s expertise in style, comfort, and fit to a new audience.
NBA Commissioner Adam Silver weighed in on the partnership, expressing his anticipation…
“SKIMS has quickly become one of our most culturally-influential brands,” said Silver. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.
“Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.