The decision to discontinue services outside of Africa is part of Showmax’s concentrated focus on the African market and growing customer base across the continent.
The streaming service has been been available in regions including Europe, North America, Australia and New Zealand.
Per the notice on its website:
“We’ve loved entertaining you since 2015, however from 1 December we’ll be available only in African markets. Until then, keep enjoying your favourite shows”.
“We have made the strategic decision to focus specifically on the African market and on meeting the needs of our growing customer base across this dynamic continent”.
Efforts are underway to introduce Showmax 2.0, a revamped version of the service, expected to be released before the end of the group’s fiscal year in March 2024.
As per Mybroadband, this shift coincides with the forthcoming launch of “Showmax 2.0,” a transformative project powered by technology from NBCUniversal’s Peacock streaming platform.
MultiChoice, the parent company of Showmax, has struck a significant deal with the US media and entertainment conglomerate, NBCUniversal. As part of this deal, NBCUniversal will acquire a 30% stake in a new Showmax entity named EarthCo, with MultiChoice retaining 70% ownership.