For the newest part of the first Palermo campaign, the superstar Dua Lipa and PUMA set the table for a special dinner party in an old Italian villa, with the Palermo taking the spotlight as the guest of honour.
Dua Lipa dons the classic low-top, showcasing a signature tag on the upper, a T-toe construction, and the timeless gum outsole. The Palermo, originating from 1980s football stadiums, finds its modern flair as Dua Lipa effortlessly styles the sneaker with oversized sportswear, jeans, and team-colored tricots, capturing a chic and contemporary terrace aesthetic.
“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The versatile and striking new colourways can be styled in so many ways. I know my fans will serve us a multitude of looks and I look forward to seeing how everyone incorporates them into their own personal style,” says Dua Lipa.
The PUMA Palermo is now available in 4 new colourways (Pink, Green, White and Black ) at:
- PUMA Retail stores
- Sportscene stores
- Shesha stores
The retail price is set at R1799.