In celebration of 90 years of Lacoste, the brand welcomed Amapiano star Reece Madlisa to the family.
To extend the warm welcome, Lacoste collaborated with graffiti artist Dbongz to curate a special mural for Reece.
On Friday, 17 November 2023, the Lacoste family, in the esteemed company of Reece Madlisa and DBongz, ceremoniously unveiled the mural located in Maboneng, Johannesburg.
Furthermore, Lacoste will be hosting a popup at Nelson Mandela Square, Sandton, on the 17th, 18th, and 19th of November 2023.
Fans and customers will be able to meet Reece Madlisa on Saturday, 18th November for a greet and meet session.
During the pop-up, there will be an artist available to customize all Lacoste merchandise purchased from the store. The customization is FREE for all customer purchases made during that weekend. Additionally, there will be a live graffiti wall installation taking place at the pop-up, done by world-renowned graffiti artist DBongz.
In the meantime, check out the more photos below of what went down at the mural unveiling: