Talent: darianwilliams_molemomahaia, tiib3rn4rds, mmaketi_langa
Photographer: Set Life Studios
Videographer: thabothabiso
Creative Direction and Producer: YOMZANSI Co.
Assistants: gladmthembu, grape.the.creator, rato_modiselle
Stylist: frankthe.loner
Makeup: esihle.n_beauty_bar
Editorial design and words by: Thabisodesigner
Venue: I Love The Dough (Parkhurst)


The PALERMO makes a return with fresh, fruity colourways, paying homage to its Sicilian namesake in this latest release of four lively options that draw inspiration from the iconic landscapes of Palermo.





PALERMO originally made its debut in 1980s football stadiums, where it was a staple amongst the terrace crowd.

It was initially part of a special series of sneakers made by PUMA to honour famous European cities like London and Oslo. Its peak story dates back to the '80s when football and street fashion merged in a unique synergy.

In sync with the blokecore trend, the PALERMO has earned its place in many wardrobes, boasting a clean aesthetic and a touch of laid-back sophistication.

When grabbing a pair of sneakers, it's only right that they seamlessly blend with most of your fits—whether it's shorts and a tee, a chic dress for sunny vibes, or opting for jeans—then that's how you know you've scored the perfect shoe.

Meet your perfect pair: PUMA PALERMO

In 2023, PALERMO makes a triumphant return, celebrating its 45th anniversary as a part of PUMA's initiative to reintroduce its most iconic sneakers, which have left an enduring impact on the worlds of sports, culture, and lifestyle.

For the latest drop, PUMA delivers the shoe in four fresh colourways to cater to almost everyone. The models feature a mix of leather and suede on the upper. Notable details include a retro T-toe construction and the classic gum sole. Completing the design, you'll notice debossed and foil-printed PUMA Palermo branding on the quarter panel tab, the iconic Cat logo at the back heel, and the contrasting Formstrip running along both the medial and lateral sides of the shoe.

WHERE TO BUY, • PUMA Retail stores • Colt45 by Al Capone • Sportscene • Shesha • Office London • Sidestep and Superbalist.


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