This summer, Miller Genuine Draft set the stage for a season of excitement and enjoyment with the introduction of a new family member – Miller Lime. Timed perfectly as we approach a scorching summer and a vibrant festive season, Miller Lime promises the same Miller you know and love, now with a refreshing hint of real lime.

The grand unveiling took place at The Zone Rosebank, where Miller went all out with a lively launch party that seamlessly blended the afternoon-to-night transition. The venue buzzed with energy as Joburg’s influencers and socialites flocked to witness the birth of a new flavor. The party featured a massive installation, live music DJ sets, socializing, content snapping, and, of course, an introduction to the star of the show – Miller Lime.

 

 

YFM radio and TV personality, Lula Odiba, took the reins as the host, guiding the audience through a journey of taste and excitement. Joining her were carefully selected influencers who are set to be the faces of the Miller Lime campaign: MamThug (music), Lebo Homme (culture), Phantom Steeze (dance), and Boogy Maboi (street fashion).

Portfolio Manager of Signal Hill Products, Khotso Mpakanyane, expressed pride in offering consumers a new level of refreshment. He highlighted that Miller Lime delivers exceptional flavors with a hint of lime without compromising the quality that defines the original Miller beer. The launch perfectly captured the taste credentials of Miller Lime while celebrating the beverage’s intrinsic properties that resonate with South Africans’ love for fun refreshment.

 

The Miller Lime launch party at The Zone Rosebank was a testament to the brand’s commitment to innovation and a dedication to providing consumers with a refreshing twist to their beer experience. As summer heats up, Miller Lime is poised to become the go-to beverage, promising a zesty and vibrant addition to every celebration. It’s not just a beer; it’s a Lime Time experience that will redefine how we enjoy the summer and festive season. Cheers to a summer filled with the bold and refreshing taste of Miller Lime!

 

 

 

 

 

CHEERS! SEE YOU TILL THE NEXT ONE!

 


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