Amazon Prime Video is downsizing operations in Africa and the Middle East, choosing to refocus its attention on European original content, as per Variety report.
The streaming service is cutting back on making shows and movies in Africa and the Middle East. Instead, they’re putting more effort into making shows in Europe.
This shift means they won’t be making new shows in places like Nigeria, and existing shows in Africa and the Middle East will continue, but there might not be many new ones.
This strategic decision by Amazon Prime Video is grounded in a broader effort to reallocate resources based on customer priorities and areas that promise the highest impact and long-term success. Consequently, this entails moving away from an extensive content strategy in Africa and the Middle East.
As a direct consequence of this restructuring, Amazon Prime Video will cease to fund original content from Nigeria and will temporarily suspend the commissioning of new original content in Sub-Saharan Africa, the Middle East, and North Africa. However, existing shows in the Middle East and North Africa (MENA) region will continue as planned.
To adapt to the evolving landscape, the company is planning to create two distinct groups within the European team. The EU Established group will concentrate on markets such as the U.K., Germany, Italy, France, and Spain, while the EU Emerging group will oversee operations in Benelux, Nordics, and Central and Eastern Europe.
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