The popular video-sharing platform TikTok is quickly rising to take over the spot that Google has traditionally enjoyed as a search tool, as new data indicates a shift toward it becoming the new search engine among the younger generation.
According to a new report published by the global computer software firm Adobe, 64% of Gen Zers and 49% of millennials say they’ve used TikTok as a search engine. Additionally, more than half of business owners (54%) have used TikTok to promote their business, posting an average of nine times per month.
The data shows Gen Zers are 29% more likely than millennials to search for new recipes on TikTok, and surprisingly, almost 1 in 10 Gen Zers prefer using TikTok over traditional platforms like Google for their searches.
Surveyed users find TikTok attractive for its short, informative videos and personalized content. Two in five Gen Zers favor tailored content, and one in four baby boomers enjoy narrative-driven videos, while preferences include video tutorials (62%), product reviews (39%), and personal stories (38%), contributing to high ratings for expertise and experience.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
