The PUMA PALERMO makes a return with fresh, soft new colourways, paying homage to its Sicilian namesake in this latest release of two lively options that draw inspiration from the iconic landscapes of Palermo.
The PUMA Palermo is rendered in a timeless low-top profile, featuring a signature Palermo tag on the upper, a T-toe construction, and a classic gum outsole.
This new chapter in the ‘Forever. Palermo.’ campaign captures the aliveness and sweet life of Palermo through its landmarks, markets, and streets, as two new colorways take the spotlight, arriving in “Grape Mist” and “Alpine Snow” editions.
Following the re-introduction of the Palermo in its original colorway, this latest campaign arrives as a follow-up to the Jack Grealish and Dua Lipa-led Forever. Palermo. campaign from 2023, which depicted the football heritage of the shoe through a modern lens.
The latest PUMA Palermo pack is available on PUMA.COM and PUMA Stores for the retail price of R1,799.00 each.
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