The 1000
Originally introduced in 1999, the New Balance 1000 is back with its innovative design, embracing the Y2K aesthetics that captured the essence of the era.
The reissue of the New Balance 1000 pays homage to its futuristic, turn-of-the-millennium roots while seamlessly blending into the modern sneaker landscape; with its unmistakable identity, the 1000 is decidedly non-traditional. Setting it apart from the crowd, the 1000 comes with a streamlined silhouette, prominent overlay panels, a segmented, sculpted sole unit, and nylon eyelets.
Redefining everyday style in its initial release, the 1000 reissue retains its futuristic silver metallic overlay, with mesh that sits on top of a full ABZORB heel and forefoot cushioning. Its midfoot features a stability web for lightweight comfort and support, while the “N” logo features a raised rubber TPU for added durability. To provide a secure, locked-in fit, the 1000’s collar features an internal foam heel pad.
WELCOMING DAVE AS ITS LATEST BRAND AMBASSADOR
New Balance also announces British rapper Dave as its newest brand ambassador, joining its growing roster of original talent. Since the release of his critically acclaimed debut album Psychodrama in 2019, the 25-year-old has been celebrated for his bold lyricism and subversive musical style.
Alongside the announcement, Dave stars in New Balance’s latest campaign shot by esteemed photographer Ewen Spencer, who has been at the forefront of capturing youth subcultures in the UK since the late-1990s. The campaign, both stills and an accompanying film with creative direction by Elliot Elder and George Muncy from the award-winning studio Uncanny, captures the versatility of the New Balance 1000, exploring the threads between culture, style and individuality.
WHERE TO BUY
The New Balance 1000 in 'Silver Metallic' will launch on Wednesday, 24 April 2024 online (newbalance.co.za), and at the Canal Walk and Mall of Africa New Balance Experience stores.
The retail price is set at R3199.00.
