Ray-Ban, the iconic eyewear brand, joins forces with renowned musician and style icon Lenny Kravitz to unveil the latest Ray-Ban Reverse collection. Breaking boundaries and celebrating individuality, this collaboration marks a significant step forward in eyewear design and fashion.
Launched in 2023, the Ray-Ban Reverse collection introduced a cutting-edge inverted lens design, shifting from traditional convex to concave lenses.
Now, with new colorways and the addition of the Ray-Ban x Lenny Kravitz capsule collection, this disruptive design merges the brand’s most iconic shapes with Kravitz’s legendary persona.
Lenny Kravitz, known as one of the preeminent rock musicians of our time, brings his three-decade-plus musical career and iconic style to this collaboration. As a lifelong fan of Ray-Ban, Kravitz’s partnership with the brand is a dream come true, allowing him to merge his love for music and fashion with an iconic brand. In his newest single video, “Human,” Kravitz proudly wears his capsule collection, showcasing the fusion of style and innovation.
The Ray-Ban x Lenny Kravitz capsule collection not only embodies style and creativity but also prioritizes sustainability. Crafted with consideration for the planet, the collection utilizes alternative materials such as bio-nylon lenses and bio-acetate frames with high bio-based carbon content. Additionally, the packaging includes 100% recycled polyester cleansing cloth and packaging. With a high-performance anti-glare treatment, the lens reduces up to 70% of reflections, ensuring optimal clarity and vision.
Dan Alder, Ray-Ban Global VP Marketing, emphasizes the synergy between Ray-Ban’s core values and Lenny Kravitz’s persona. Kravitz, with his award-winning career and boundary-breaking spirit, perfectly embodies Ray-Ban’s values of authenticity, iconicity, timelessness, and courage. Together, they have created a collaboration that goes beyond eyewear; it’s an anthem to innovation, a testament to pushing boundaries, and a celebration of individuality.
The Ray-Ban Reverse collection, including the Ray-Ban x Lenny Kravitz capsule collection, is available for purchase from Luxottica and Ray-Ban.com.
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