PUMA and music artist, creative, and designer A$AP Rocky have unveiled their latest collection featuring footwear, apparel, and accessories.
This was accompanied by a creative campaign creatively directed by A$AP Rocky himself. He blended German expressionism with a vibrant and playful world to demonstrate how, as we grow up, we often lose our child-like spirit and imagination.
The campaign, shot in New York City, also features local rapper Maglera Doe Boy.
Maglera has thanked A$AP Rocky for including him in this campaign, along with sharing a screenshot of their conversation that highlights how he got involved in the campaign.
“Shouts to Asap Rocky for having me for this campaign in New York,” said Maglera.
The Free State-bred lyricist has been an integral member of the PUMA clan, spearheading numerous local campaigns.
The new A$AP Rocky x PUMA collection includes a sweatsuit, seatbelt tee, balaclava, gloves, and the Inhale OG.
Look out for the collection scheduled to launch on Friday, May 3, 2024.
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