CELEBRATING 50 YEARS OF HI-TEC
Hi-Tec, the premier maker and supplier of outdoor footwear, apparel, and accessories in South Africa, is gearing up to celebrate its 50th anniversary.
Founded in England in 1974 by Frank van Wezel, Hi-Tec is devoted to crafting top-notch gear for outdoor enthusiasts worldwide. From park strolls to mountain climbs, they prioritize quality, comfort, and innovation.
Hi-Tec's OG styles were the blueprint for the brand, embodying a rad sports vibe that shaped their design ethos.
In celebration of its 50th anniversary, the brand honors its iconic styles with a new range, blending nostalgia with future growth. Featuring classics like the Squash Classic-1974, Silver Shadow-1981, and PCT-1985, alongside the innovative GEO range, the ORIGINAL SINCE collection merges heritage with modern flair.
To mark its 50th anniversary, Hi-Tec unveils the 'Run Through Time' campaign, guiding customers through its storied legacy, from dominating the London Marathon to outfitting football legends and becoming the official shoe of Wimbledon in 1995. Hi-Tec has continued to redefine sport, culture, and outdoor activities since its inception.
SIMON SPRECKLEY, FOUNDER & CCO OF FUTUREBORN
"We've had the privilege of collaborating with Hi-Tec on the 'Run Through Time' campaign, using tech and AI to breathe life into the brand's remarkable stories. In an era where the world's leading lifestyle and apparel brands are built off incredible stories, we are excited to help Hi-Tec tell theirs."
Hi-Tec keeps hustling to ride the wave of trends, updating styles with fresh energy and advanced tech. They're revamping classics with a modern twist, and their goal is clear: to get the world outside and enjoy the freedom of the great outdoors.
TO COMMEMORATE THIS MILESTONE, HI-TEC IS HOSTING A SOCIAL MEDIA CONTEST WITH A GRAND PRIZE OF R50,000. KICKING OFF ON APRIL 15, 2024, ALONGSIDE A STUNNING 3D BILLBOARD IN BRAAMFONTEIN, THE CAMPAIGN UNVEILS 9 NEW ORIGINAL SINCE FOOTWEAR, BOTH ONLINE AND IN STORES.
Join the excitement at Hi-Tec stores in Tygervalley Mall, The Grove Mall, and the Kolonnade Shopping Centre, and stay tuned for weekly sneak peeks of iconic shoes from past eras. Hitting its 5th-decade mark, Hi-Tec is determined to make it memorable for everyone.
