BULLDOG GIN CELEBRATES NEW TRAILBLAZERS IN ITS NEXT BOLD ONES CAMPAIGN

BULLDOG Gin’s Bold Ones campaign honors mavericks, visionaries, and innovators who break free from conventional expectations. The campaign highlights four remarkable trailblazers: Amy Zama, a fashion stylist and curator; Njabulo Hlophe, a storyteller and artist; Ponahalo Mojapelo, a model and style icon; and Que DJ, a party starter and tastemaker. These individuals embody BULLDOG Gin's spirit by boldly following their passions and transforming their industries.

The campaign launches with a powerful black-and-white film that offers a close look into the lives of these dynamic figures. The film showcases their unique journeys, highlighting their courage and creativity. Through striking visuals and compelling stories, viewers are invited into the world of the Bold Ones, where breaking the mold is celebrated.

With its smooth yet distinctive flavor, BULLDOG Gin remains a symbol for those who dare to be different. It’s more than just a gin; it’s an invitation to embrace your true self and boldly explore new paths.

QUE DJ

A bold move that paid off for Que DJ? "Releasing my first solo EP, 'We Don't Play The Same Gqom,'" he explains. It was a big step, and it had a big impact. “You’re always bold enough to start, so start now,” he continues.

To him, being bold means being okay with what you believe in, so nothing is unorthodox and you can always do what you set out to do. It's about owning your ideas and not worrying if they're different.

AMY ZAMA

Growing up in a small town and taking many "firsts" taught Amy Zama to walk the path of boldness from a young age. To her, "Being bold is stepping into your higher power and relentlessly wanting more for yourself.”

She believes beginning a bold journey is about taking the first leap, explaining, “Life is unpredictable; if you don't take the chance, you'll always live with what ifs.”

NJABULO HLOPE

Njabulo Hlophe believes that boldness is a constant revolution. He says, "Being bold means being unafraid to constantly find new ways to challenge not only yourself but the conventions of the world around you."

His boldness, he explains, was forged in his experiences growing up in Soweto and Johannesburg’s inner city. There, where the lines between survival and creativity blurred, he learned the necessity of breaking the mould—a lesson he continues to take into his craft.

PONAHALO

Ponahalo Mojapelo has a clear definition of boldness: "Being bold means thriving in spite of fear, sticking out like a sore thumb, and turning heads.” It's about pushing through fear and not letting it hold you back. Ponahalo's most daring moment? "Modelling in Paris for a major fashion house," she reveals.

It wasn't easy, though. "There were language barriers and the stakes were high, but I did it," she says. "My late mother and my community, especially queer kids who made it big, inspire me every day.”

"In a world overflowing with possibilities, we often find ourselves stuck in the same routines," says Ryan George, Marketing Manager at Campari Group South Africa, "Breaking free can be a challenge, and BULLDOG Gin understands this. Born from our own bold beginning, we believe that staying true to your authentic self is the key to conquering self-doubt and embracing a new chapter in a bold way."

Ryan continues, "The individuals chosen for our Bold Ones campaign perfectly embody this spirit. Driven to forge their own paths and shatter limitations, they've taken control of their destinies. These are people who refused to be ordinary—they harnessed their talents, stayed true to themselves, and persevered with unwavering boldness, just like BULLDOG Gin. Their journeys, like ours, began bold and that boldness has defined them every step of the way."

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