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PUMA takes Easy Rider from the tracks to the streets

Featuring BROKE collective.
@yomzansiBy

PUMA TAKES EASY RIDER FROM THE TRACKS TO THE STREETS

PUMA reintroduces the Easy Rider, a retro running shoe that represents a classic era of footwear design. With its roots in running, the original Easy Rider has been updated. Fast forward to 2024, the Easy Rider is refreshed and reimagined for a new generation.

The PUMA Easy Rider Vintage comes in sleek, everyday colorways like Archive Green, Royal Blue, and PUMA Red, crafted from fine mesh and suede with a bold white Formstrip.

 

PUMA EASY RIDER VINTAGE
R1,999.00

PUMA EASY RIDER VINTAGE
R1,999.00

PUMA EASY RIDER VINTAGE
R1,999.00

The latest campaign features BROKE collective sporting the Easy Rider Vintage in a modern urban setting, transforming city streets into their playground.

REWRITE THE CLASSICS

With this release, PUMA kicks off the Rewrite the Classics series, celebrating PUMA’s iconic styles and updating them for a new generation. Inspired by the concept "Forever Never Stays the Same," the series will feature additional classic releases like the Palermo and Suede XL in the coming months.

The PUMA Easy Rider is now available in (Archive Green and PUMA Red) from PUMA.com, PUMA Retail stores, Sportscene, Archive, Side Step, Shesha, Superbalist, Office London and Al Capone. The (Royal Blue) is only available at Sportscene and Archive.

The retail price is R1,999.00 each.

 

 

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