Salehe Bembury continues to expand his partnership catalog as he now teams up with PUMA‘s basketball division (PUMA Hoops) to design its products.
His work includes collaborations with New Balance, Crocs, and Versace,
PUMA announced this partnership on Monday, 29 July 2024 in Paris.
The partnership will see Salehe design products for PUMA Hoops, further solidifying his influence in the sneaker industry.
The products will include PUMA’s next signature silhouette, basketball gear, and apparel.
“My designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product. While my work has been known to cater to the outdoor space, a space I recently developed an intimate relationship with, my partnership with Puma Hoops will allow me to tell a more deeply rooted personal story,” Bembury said in a statement.
“As a ’90s kid from New York City, I’ve played basketball my whole life and have a deep history, emotion and nostalgia for the sport. I’m excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community.”
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