In the ever-changing world of social media, trends come and go, and right now, ‘demure‘ is the latest buzzword, thanks to Jools Lebron’s viral videos.
Generally, ‘demure‘ is used to describe a woman who is quiet, reserved, or modest, contrasting sharply with qualities like racy, standout, or loud.
Thanks to Jools Lebron, a TikTok personality with 1.2 million followers, who has given the word a new, lively meaning, ‘demure‘ and ‘mindful’ now refer to a refined, subtle elegance in various contexts—whether at work, on a plane, or in personal appearance.
With millions of likes, her video featuring phrases like ‘very demure, very mindful’ led to a series of similar content on her account, focussing on modest dressing for work, travel, and hotel interactions.
Lebron’s TikTok on being demure at work has achieved over 22 million views, sparking a viral trend where others create content around behaving demurely in their daily lives.
One video titled ‘How to be very natural approachable, and demure at the work place‘ has now reached over 21 million views, while another video titled ‘How to bedemure and modest and respectful at the work place‘ has garnered 34 million views.
The word has since become a hit on platforms like Twitter (now X) and Instagram.
Lebron revealed in a heartfelt video how the ‘demure’ trend transformed her life, helping her move from creating videos during cashier breaks to hosting events nationwide and supporting her transition.
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