Nike and toy company, LEGO Group have signed a multi-year partnership that will see both brands collaborate on a series of co-branded products, content, and experiences in 2025.
Nike says this partnership will celebrate sport and creative play, creating new and exciting opportunities for kids and families worldwide.
To complement this announcement, Nike and LEGO have created a LEGO Minifigure head featuring the Nike Swoosh as the smile, symbolizing the unique synergy of both brands through sport and creativity.
In a statement, the Swoosh brand said:
“Beginning next year, families around the globe could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO® bricks with Nike’s “Just Do It” spirit to invite all kids into play and sport”.
“At Nike, we believe in the power of sport to move the world forward, and that starts with kids,” says Cal Dowers, VP, Global Kids. “We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”
“At the LEGO Group, we believe in the power of play to inspire and develop the builders of tomorrow,” says Alero Akuya, VP of Brand Development at the LEGO Group. “By combining the creativity of LEGO play with the energy and passion of sport we want to inspire new ways for kids to play and be creative. We are excited to partner with NIKE, Inc. on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.”
Share your thoughts on this article and join the conversation on Twitter or Facebook.
