PUMA debuts its latest Speedcat campaign, starring its ambassador Dua Lipa and K-pop sensation Rosé.
This latest campaign highlights the Speedcat’s two OG colorways, “Red” and “Black,” while introducing the new “Pink Blush” colorway.
As the sun sets, Dua Lipa takes the wheel in the classic “Red” Speedcat, outfitted in bold all-black PUMA racing-inspired gear. Her adventure becomes a wild, unapologetic race through the vast desert under the night sky before slowing things down at a classic roadside motel.
While under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way.
Originally launched 25 years ago, the PUMA Speedcat was reintroduced in summer 2024, quickly gaining celebrity endorsements and sell-out appeal. With its distinctive performance-racing-inspired silhouette, the Speedcat continues to be redefined as it is adopted by the trendsetters and pacesetters of each new generation.
The PUMA Speedcat in classic “Red” and “Black” as well as a new “Pink Blush” will be available at PUMA stores from 5 December 2024, priced at R1 999.
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