adidas Originals and Sporty & Rich have come together once again to introduce their latest collaborative footwear collection. Inspired by the timeless energy of the 70s, the Emily Oberg-led brand brings its distinct aesthetic lens to the SL72 silhouette in three carefully curated colourways.
A deep-cut homage to the archive, reborn for the streets of today, the adidas Originals SL72 Sporty & Rich features a nylon upper with suede overlays and leather stripes. High-contrast colors and era-defining palettes then complete the look in signature style.
Founded by Emily Oberg in 2014, Sporty and Rich began as a mood board for life—a collection of images from the past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, iconic figures, creativity, and forgotten moments and places. Now, the brand offers a collection of simple yet thoughtfully designed products that emphasize longevity over momentary relevance.
You can now get your hands on the Sporty & Rich x adidas SL 72 collection, available at:
- Shelflife (online at 8am, in CPT at 8:30am & in JHB at 10am)
The retail price is set at R2499.
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