For many of us, this marks the first week back after the festivities – and the first real test of those New Year’s resolutions.
Promises to hit the gym every day, and the guilt-laden declarations of a “dry” January. Haibo, January nogal. Everyone knows that January is the longest, hardest month of all – so the notion of a ‘dry’ January might seem extreme to some. But no one can deny that the sober-curious movement is gaining traction and what people want is to explore this curiosity without the pressure to commit.
That’s why Savanna Cider is shaking things up this January with #TryJanuary—a fresh, playful take on Dry January. Because let’s be real: resolutions are absolute, human nature is not.
Savanna’s #TryJanuary celebrates the art of trying, ditching the pressure of perfection and embracing the spirit of curiosity, adventure, and the occasional wobble.
This campaign is all about encouraging people to try to make an effort—no matter how big or small—to explore new habits, skills, or goals while enjoying our beloved crisp, dry, quenching taste of Savanna 0.0 Alc Free (or Savanna Dry). Both variants will be on promotion over the two longest months of the year, because ‘Ja neh, it’s all about the balance’. Look out for the Savanna #TryJanuary bundle deals on Savanna 0.0 Alc Free and Savanna Dry at retailers and bottle stores nationwide.
“We’ve all been there”, says Kolosa Kokolo, Brand Manager of Savanna Premium Cider at Heineken Beverages. “January hits, and suddenly you’re staring at a list of resolutions that feel more like a chore than a choice. That’s why we’re saying, don’t overcommit—just try, because life is about balance.”
Savanna’s #TryJanuary is all about removing the guilt and adding a splash of fun to the New Year. Instead of pressuring yourself to achieve perfection, embrace experimenting with life. Above all, the campaign urges everyone to be kind to themselves, celebrating every small effort as a meaningful step towards a better, more balanced, healthier life. As demonstrated in the ads, dumbbells are great, but so is the occasional dombolo. With Savanna #TryJanuary there is space for both sides of the equation.
Because in the end, it’s not about what you achieve—it’s about the joy of giving it a go. So, grab a Savanna, raise your glass, and toast to trying.
Savanna – It’s dry, but you can drink it.”
Savanna promotes responsible drinking. Not for persons under 18.
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