SA Rugby and Coca-Cola have reignited their historic partnership, announcing a new four-year collaboration that will see the iconic red and white Coca-Cola logo displayed on the playing shorts of all South African national rugby teams.
This renewed alliance further cements Coca-Cola’s longstanding legacy within South African rugby, a relationship that spans over three decades.
The partnership encompasses all teams donning the green and gold, including the reigning world champions, the Springboks, as well as the Springbok Women, the Springbok Sevens men and women, and the Junior Springbok squads. The Coca-Cola branding will make its debut this Friday when the Blitzboks hit the field at the HSBC SVNS in Perth.
Coca-Cola’s legacy in South African rugby is woven into the sport’s most significant moments, such as the Springboks’ first Rugby World Cup victory in 1995. Beyond elite competition, Coca-Cola has played a pivotal role in developing rugby at the grassroots level through initiatives like the Coca-Cola Rugby School of Excellence and the Coca-Cola Youth Weeks.
This renewed partnership not only celebrates shared history but also underscores a commitment to South African rugby’s growth and success across all levels, both on and off the field.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
