Grammy-winning South African superstar Tyla is officially part of the Nike family, marking a new chapter for the global sensation.
Known for her bold style and genre-blending sound, Tyla’s partnership with Nike feels like a natural fit—one that goes beyond just wearing the brand.
For Tyla, Nike has been more than just a brand—it’s been a part of her journey. From childhood memories to her fashion-forward approach today, she has always felt a connection to its iconic designs.
“I mean, I’m a Nike girl. I love the brand. Nike isn’t just athletic clothes, it’s fashion. I really like that because when I wear Nike, it doesn’t feel like I’m just putting on a shoe or shirt,” she said in an interview with Nike.
Beyond the swoosh, Tyla admires Nike for its cultural impact, timeless collaborations, and vintage appeal. It’s not just about the gear; it’s about the energy it brings. Whether it’s classic silhouettes or limited-edition drops, she’s always been drawn to Nike’s ability to blend sport and style seamlessly. “You feel fly wearing it. All the collabs, vintage Nike, it’s always been something that I gravitated toward.”
Tyla also values Nike’s diversity and inclusivity, something she resonates with as an artist breaking global barriers. While she’s excited to rock the brand, she’s also looking ahead to potential collaborations.
Could a Tyla-designed sneaker be in the future?…
She’s certainly open to the idea. “I also love how diverse Nike is. I’m really excited to work together, not only to wear the clothes but to hopefully create something with the team too. Maybe a Tyla shoe? That would be fire.”
When it comes to style, Tyla has always been one to experiment. Her fashion sense has evolved over the years, shifting from DIY looks to a refined but still unpredictable aesthetic. She embraces imperfection, leaning into distressed, deconstructed pieces that reflect her artistic approach. What started as necessity—cutting up and reworking outfits—has now become her signature. Whether she’s feeling cozy, edgy, or playful, Tyla’s style is ever-changing.
“I don’t want to look the same all the time. When I look back years from now, I want to see many different versions of myself. One hundred different Tylas.”
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