Levi’s has launched the next phase of its partnership with Beyoncé through Reiimagine Chapter 2, a campaign that breathes new life into the brand’s iconic advertisements.
Building on the success of Launderette, which reimagined a classic 1985 ad, this latest installment ‘Pool Hall‘ pays tribute to Levi’s legendary 1991 commercial featuring English rock band The Clash.
Reiimagine Chapter 2 features Beyoncé in Ribcage Wide Leg Jeans, a style that combines a tailored, ‘70s-inspired silhouette with a ‘90s super high-rise fit. She pairs them with the Braided Denim Vest, a vintage-inspired piece with a relaxed fit, adjustable back cinch, and button-up front. Completing the look is the Space Trench Coat, designed with a classic peak lapel collar, a longline silhouette, and a waist belt.
The Pool Hall campaign will roll out across multiple platforms, including television, digital, social media, and out-of-home brand activations. Fans and fashion enthusiasts will be encouraged to put their own spin on the collection, with Levi’s social media featuring global creators showcasing unique styling interpretations.
As part of the campaign, Levi’s will also host immersive experiences, inviting audiences to step into a world where they can reimagine their own style.
This latest collaboration cements Levi’s legacy in culture and fashion while celebrating Beyoncé’s influence on style and self-expression.
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