H&M has tapped Grammy-winning South African sensation Tyla as the face of its Spring/Summer 2025 collection, along with FKA twigs, Caroline Polachek and her sister Sydney Seethal.
The collection, which explores femininity through diverse moods and identities, continues H&M’s strong commitment to blending fashion with music and cultural expression.
Set to launch in the Northern Hemisphere on 20 March 2025, the collection will be available in South Africa this August.
Inspired by nostalgia, the designs seamlessly merge influences from the ’70s, ’90s, and modern-day trends. Heirloom-style silhouettes are given a contemporary, urban edge, creating a wardrobe that is both ethereal and confidently bold. Each piece embodies a sense of freedom, sensuality, and effortless elegance—perfect for the transition into spring.
To celebrate, H&M will host a festival in Los Angeles on 9 April, paying tribute to the city’s vibrant intersection of cinema, music, and style.
Share your thoughts on this article and join the conversation on Twitter or Facebook.
