New Balance is thrilled to introduce the 471, a new versatile silhouette that pairs 1970s running heritage with everyday wearability.
Rooted in distinct New Balance design DNA, the 471 draws inspiration from some of the brand’s iconic archival models that revolutionized road running performance. The shoe incorporates elevated materials and vintage-inspired details to offer a modern twist on a familiar, classic look. Together, the 471 offers a new wardrobe staple that can be adapted to any look.
“We knew we wanted to offer a shoe with a sleeker profile while maintaining our strong connection and history within the ’70s running space. I spent a lot of time researching vintage elements, pulling inspiration from New Balance heritage models, materials, colors, details and trims of the era. Even our choice to use materials like hairy suede overlays and woven mesh connects back to what was used in sneakers during that period of design. The result is a new shoe that offers a low-profile look and blends together unique vintage quirks with a distinct modern-day appeal,” says Joe Walsh, Lead Footwear Designer at New Balance.
Creating a new silhouette is an opportunity to execute exactly what New Balance customers are looking for, rather than bringing back an exact replica of a retro style that customers already know and love. The 471 maintains New Balance’s ongoing seamless integration of performance history into its lifestyle offerings and was debuted by brand ambassador Cameron Brink courtside at this year’s NBA Paris Games, further highlighting the shoe’s stylistic versatility.
The New Balance 471 will be available at Mall of Africa, Sandton, Canal Walk experience store, selected retailers, and online | www.newbalance.co.za| beginning 26 March 2025, for the retail R2099.
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