Picture this: a starry night, a crackling fire, and South Africans sharing stories—one of them being the legendary tale of Cadbury LunchBar. For six decades, this nutty, nougat-filled delight has been more than just a chocolate bar; it’s been a part of the country’s culture, bringing joy and nostalgia to generations.
Since its first bite in the 1960s, LunchBar has given South Africans iconic moments, from its unforgettable ads to its status as a beloved local treat. Ayesha Hassim, Brand Manager of Cadbury LunchBar, reflects on this milestone: “LunchBar has always been more than just a chocolate. It’s been a source of laughter, nostalgia, and delicious memories for 60 years.”
Who could forget the classic “Can I have a wee bite?” ad from the ‘80s? Or Makhathini and the legendary “Fetch, Jock!” moment of the ‘90s? The 2000s gave us “Oviaas”, a phrase that became instantly linked to the brand’s playful spirit. Through every decade, LunchBar has been much, much more than just a snack—it’s been a cultural phenomenon.
To celebrate 60 years, Cadbury LunchBar is giving back in a big way. A nationwide competition is offering 60 lucky fans a chance to win a share of R1 million! But that’s not all—brand teasers hint at something even bigger coming soon. Could it be aliens? A hidden stash of LunchBars? A whole new adventure? As Ayesha Hassim puts it, “All will be revealed. Stay tuned!”
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