Levi’s and global superstar Beyoncé link up for the third chapter of the brand’s REIIMAGINE campaign, reworking the iconic 1988 Refrigerator ad into something bold, fresh, and unmistakably now.
In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention.
Beyoncé steps into the frame in the Levi’s® Iconic Western Shirt, 501® Original Shorts, a crisp white tank, and a classic red paisley bandana—owning every moment with effortless confidence. With a special cameo from Cowboy Carter collaborator Willie Jones, the film threads Levi’s® directly into Beyoncé’s evolving artistic universe, where fashion, music, and storytelling ride side by side.
The first two chapters, Launderette and Pool Hall, reignited Levi’s® legacy—blending iconic imagery with fresh takes on music and counterculture. Now, Refrigerator shifts the scene to a roadside diner, where timeless denim meets bold self-expression. Directed once again by Grammy winner Melina Matsoukas, the film reinforces Levi’s® as a canvas for individuality and cultural impact in today’s world.
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