The adidas Originals Studio 2025 returns to Johannesburg for a full-day cultural takeover on Saturday, 10 May, bringing the city’s creative energy to life at Victoria Yards in Johannesburg.
Where and when is the adidas Originals studio this year?
The adidas Originals Studio will come alive at Victoria Yards (16 Viljoen St, Lorentzville) in Johannesburg on Saturday, 10 May 2025. The space will be transformed into a multi-room experience, with dedicated areas for workshops, talks, and music, each curated to inspire and connect the city’s creative community.
What’s the event all about?
The event brings together workshops, keynote talks, and music into one immersive experience for creators and culture enthusiasts.
Workshops are intimate and hands-on, limited to just 20 to 30 participants per session and running alongside the main talks—offering practical insights from some of the best in the game.
The schedule
The event will start at 10:00 am and will end at midnight.
- Workshops: 10:00 – 11:00
- Keynote Talks: 11:00 – 12:00
- Music Experience: 20:00 – 21:00
Who’s on the workshop lineup?
This year’s hosts include
- Jana + Koos with “A Return to the Basics: Ideas, Sketching and Writing in the Brand Building Process”
- Solo (Backyard) with “Streetwear From The Ground Up: A Screen Printing Experience”
- Muzi with “Beats With MUZI”
- Spotify for Artists also brings industry insights directly to emerging talent
Who’s on the keynote talk line-up?
While these sessions go down, the main stage will be filled with keynote talks from a heavy-hitting lineup, including
Thebe Magugu, Thatiso Dube (GALXBOY), Bee Diamondhead, Nandi Dlepu, Zethu Gqola, Reba Shai, Amanda Dandala, Jade Kelly Wilson, and more.
Who’s on the music takeover line-up?
Once the sun dips, the day closes off with a high-energy music takeover. Expect a genre-bending DJ lineup with DJ Doowap, MUZI, Tyler ICU, and even Thebe Magugu behind the decks. Good food, drinks, and creative energy carry the night.
How do I attend this event?
Tickets and registration are open via Howler for those who would like to attend.
Food and drinks
- Keynote Talks: Food and drinks will be on sale.
- Workshop Participants: Your selected meal will be provided. Any other catering needs will require you to purchase.
- Music Experience: Food vendors open all night.
Parking and Uber drop-offs
- Venue parking is available at Victoria Yards.
- Uber drop-off is direct to the front gate—the easiest option.
- Overflow parking is available across the road at Nando’s.
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