Reebok just dropped the trailer for its upcoming Netflix docuseries Power Moves, created in partnership with Jersey Legends and The Intellectual Property Corporation.
The six-episode Netflix docuseries follows Shaquille O’Neal and Allen Iverson—now serving as President and Vice President of Reebok Basketball—as it takes audiences behind the scenes of Reebok’s bold return to the basketball world under their leadership.
“Power Moves” is an all-access look at the strategy, hustle, and heart fueling Reebok’s bold return to the basketball scene—arguably one of the most exciting brand transformations in recent memory. From Boston boardrooms to courtside decisions, the six-part series tracks the real-time evolution of the brand under the leadership of Shaquille O’Neal and Allen Iverson. It opens with a look back at Reebok’s ‘90s dominance, with Shaq and Iverson sharing pivotal moments and landmark athlete signings.
It further dives into the making of the Engine A sneaker—from early sketches and material testing to fine-tuned prototypes. As the narrative unfolds, the series follows their recruitment of new stars like Angel Reese and the bold attempt to land Shai Gilgeous-Alexander. Wrapping up with the Engine A’s campaign launch and initial feedback, “Power Moves” captures how Reebok plans to replant its flag in the game and the culture.
The full series hits Netflix on Wednesday, 04 June 2025. While you wait, check out the trailer below:
