iStore has officially announced that South Africa will receive the new iPhone 17 lineup earlier than expected, launching 19 September 2025, in line with the global rollout. Customers can secure their devices from 12 September 2025 via pre-order, with iStore offering added value through flexible network options, premium support, and expert service.
The full lineup will be available locally, including the iPhone 17, 17 Pro, 17 Pro Max, and the all-new iPhone Air. Customers will also get access to the complete selection of storage tiers and colors revealed at launch:
– iPhone 17 in 256GB and above
– iPhone 17 Pro and Pro Max in 256GB up to 2TB, with finishes in deep blue, cosmic orange, and silver
– iPhone Air in space black, cloud white, light gold, and sky blue, available in 256GB, 512GB, and 1TB
Also announced last night, the Apple Watch Series 11, SE 3 and Ultra 3 will be available at iStore on the same day (19 September 2025, with pre-orders opening on 12 September 2025).
*Local pricing is yet to be announced in coming days.
The South African launch will give local customers the same first-day access to Apple’s latest innovations as in the US and other major markets.
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