H&M South Africa turned Johannesburg into a celebration of music and fashion with the Spring/Summer 2025 Music Experience, hosted at the iconic 92 Rivonia building in Sandton.
The building was transformed into a striking red-hued stage, setting the scene for a night of style and performance.
The event brought together an epic music lineup, with live sets from Kamo Mphela, Shekhinah, and Internet Girl, alongside dynamic DJ performances by Lelowhatsgood, DJ Kent, and Baby Whitz.
The guest list featured some of South Africa’s most influential names in entertainment and fashion, including Nomalanga Shozi, Elaine, lordkez, Nadia Jaftha, and Prince Grootboom.
The S/S25 collection was at the heart of the celebration, reflecting a vibrant mix of spring fashion and local music culture. The second drop of the collection is available from 11 September on Superbalist and from 18 September in H&M stores nationwide.
