This past weekend, icetropez hosted Johannesburg’s celebrities, tastemakers, and cultural voices at the inaugural #LeClub celebration, Riviera Rhythms, held at the iconic Magugu House in Dunkeld.
The spring afternoon gathering was a stylish blend of Riviera-inspired elegance and Afro-beat rhythms, creating an atmosphere where luxury, culture, and community collided.
Guests enjoyed an immersive brand experience that spotlighted icetropez’s journey in South Africa over the past two decades, while highlighting its global Saint-Tropez flair.
The celebration featured creative collaborations, premium cocktails, and high-energy performances, with a guest list stacked with friends of the brand, media, and influencers. To mark the milestone, icetropez also unveiled its bold new 20-Year Anniversary bottle, symbolizing both the brand’s heritage and its future in the local market. With this launch, #LeClub opens the doors to more curated experiences across South Africa, promising unforgettable moments of music, fashion, and culture — all while staying true to the spirit of “Taste the Riviera.”
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