Tems, Kabza De Small, and Maglera Doe Boy take centre stage in Hennessy’s new “Made for More” campaign.
Leading the charge is GRAMMY Award-winning artist Tems, officially named the brand’s new Global Ambassador, as the campaign celebrates African creativity through powerful storytelling and high-energy visuals.
This new rollout brings together a powerhouse cast of African talent, including Kabza De Small, Maglera Doe Boy, INNOSS’B, and visionary artists Bahaati Simeons and Buqaqawuli Nobakada.
The campaign is set in three club-inspired worlds—Games Club, Art Club, and Jam Club—each reflecting Hennessy’s evolving connection to African culture.
In the Games Club, Tems, INNOSS’B, and chess grandmaster Tunde Onakoya bring strategy to life, showing that even board games can become cultural movements.
At the Art Club, Tems and Maglera move through an electric dreamscape of sculptures and murals.
The Jam Club?–that’s where Kabza De Small joins Tems to channel spontaneous rhythm and soul.
Kabza and Maglera have been within Hennessy’s creative orbit for some time, and their recent visit to the brand’s headquarters in Cognac, France, only strengthened that bond.
The brand’s Global Chief Marketing Officer, Vincent Montalescot, says the campaign is “made to move fluidly across moments, cultures, and communities,” with Tems symbolizing a new creative era for the Maison.
“With Tems at the heart and a cast of powerful cultural voices around her, we’re proud to celebrate the richness of African cultures.”
Tems herself says the experience was personal: “Being part of this means a lot to me because it’s more than a campaign, it’s a celebration of who we are.”
Celebrating the campaign’s bold scope, INNOSS’B said it felt like “living life… on camera,” while Maglera Doe Boy called it “possibly the biggest shoot I’ve seen and been a part of in my life.”
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