George and Michael Heaton’s label Represent has linked up with PUMA in an ode to British football culture, reimagining classics from PUMA’s sportswear archive.
Following the September drop of their co-branded Speedcat, the new lineup blends classic silhouettes from PUMA’s archive with Represent’s muted, natural tones.
Footwear highlights include refined takes on the Super Team and King Indoor—two terrace icons reimagined with a minimalist touch. The King Indoor arrives dressed in premium suede with Represent’s signature debossed detailing on the lace shroud, while the Super Team is stripped back with a seamless upper and subtle branding.
Apparel continues the tribute with elevated pieces like the twill-built anorak jacket, featuring a bold front pocket and zip closure, and a sleek black bomber with the script logo embroidered across chest and back. The T7 jacket gets a modern refresh in knit fabric, complete with tonal trims and branded zippers.
Understated pants and clean-cut accessories—like a practical sling bag and tonal caps—round out the drop, capturing Represent’s blend of contemporary minimalism and vintage football aesthetics.
Look out for the PUMA x Represent to release on Saturday, 11 October 2025 at:
– PUMA retail stores
– Online PUMA.com
– Shelflife
– Archive
– Al Capone
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